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Building knowledge in digital marketing is essential as the marketing industry shifts from traditional marketing media to the Internet. In this program, the learner uses mobile and wireless devices, social networks and other digital media to identify how to attract and retain customers. The learner explores the traditional marketing fundamentals of product, pricing, promotion and placement, analyzes return on investment and applies them in the digital realm.

Potential occupations include: Digital Marketing Manager, Digital Marketing Analyst, Digital Marketing Coordinator, Social Media Specialist, Social Media Manager, SEO Analyst, SEO Manager, Social Networking Specialist, E-commerce Manager, E-commerce Coordinator, E-commerce Specialist, Mobile Marketing Manager, Mobile Marketing Coordinator, Mobile Marketing Specialist, Email Marketing Manager, Email Marketing Specialist and Email Marketing Coordinator.