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Digital Marketing may be more essential to the marketing industry than even traditional media was over the past few decades, thanks to the explosion of personal devices and wireless networking. Digital marketing includes both traditional marketing media and Internet marketing strategies. Through the use of technology, social media and other digital media, the learner will identify how to attract and retain customers. The learner explores the traditional marketing fundamentals of product, pricing, promotion and placement, analysis of return on investment, and applies them in the digital realm.

Potential occupations include: Digital Marketing Manager, Digital Marketing Analyst, Digital Marketing Coordinator, Social Media Specialist, Social Media Manager, SEO Analyst, SEO Manager, Social Networking Specialist, E-commerce Manager, E-commerce Coordinator, E-commerce Specialist, Mobile Marketing Manager, Mobile Marketing Coordinator, Mobile Marketing Specialist, Email Marketing Manager, Email Marketing Specialist and Email Marketing Coordinator.