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Career Area: Marketing, Sales and Service
Program Number: TC-104-5
Credit Program

Wisconsin Technical College Entertainment, Sports & Event Marketing Programs

This certificate will help you develop an understanding of marketing concepts and theories that apply to Sports and Entertainment events. The areas this certificate will cover include target marketing and segmentation, sponsorships, event marketing, promotions, sponsorship proposals, and implementation of sports marketing plans. Students will also look into promotional plans, sponsorship proposals, sports marketing plans, event evaluation and management techniques.


Entertainment, Sports & Event Marketing Pathway Certificate
Chippewa Valley Entertainment, Sports & Event Marketing at Chippewa Valley